Lori Marcus

Lori Marcus is an Executive Advisor and the Directorship Prep Practice Leader with Crenshaw Associates. With more than 30 years of broad-based marketing and general management experience, she uses her business acumen to help clients address the complex situations they face.  

Lori serves on the Board of Directors of Primo Water (NYSE & TSX:  PRMW), Fresh Del Monte Produce (NYSE: FDP) and 24 Hour Fitness, and previously Golub Corporation (d.b.a. Price Chopper Supermarkets), Phunware, Inc. (NASDAQ: PHUN), DNA Diagnostics Center (DDC) and Talalay Global. She also serves on the advisory board of several startups. She is member of the Board of Directors of the Multiple Myeloma Research Foundation (MMRF) and a member of the Board of SHARE, a nonprofit that supports, educates, and empowers women affected by women’s cancers.  

Prior to joining Crenshaw, Lori worked with the Kraft Precision Medicine Accelerator’s Direct-to-Patient Initiative at Harvard Business School, where she was charged with bringing best in class direct-to-consumer practices to the direct-to-patient arena.  

Earlier, Lori served as Interim Global Chief Marketing Officer for Peloton Interactive in NYC. She also served as EVP, Chief Global Brand and Product Officer at Keurig Green Mountain. Before that, she was the SVP, Chief Marketing Officer of The Children’s Place Retail Stores, after spending 24 years with PepsiCo in marketing & general management positions of increasing responsibility.  

Lori is also a featured keynote speaker and co-author of the book “You Should Smile More; How to Dismantle Gender Bias in the Workplace.”